Business Strategy Consulting

Businesses choose to revisit their strategies for many different reasons: new leadership, changes in the market, disappointing performance, or maybe staff needing to be rallied behind a clear purpose and direction. So there are lots of possible triggers and lots of different approaches.  But the challenge is always to come up with a good crisp and actionable strategy – one that’s well thought through, has identified what the choices are, and sets a clear and practical direction.

The essence of business strategy is being clear about what you’re trying to achieve: who you want to serve; why customers should buy your products or services; and how you should organise to deliver them most effectively.  In short, the target market, the value proposition and the operating model, supported by a deep understanding of what makes you competitive.  This all needs to be set in the context of a shared vision and purpose for the organisation – distilling what you are here for. This understanding forms the foundation for building your thinking and developing your strategy.

To deliver your strategy, we work with businesses to form a leadership team that completely understand and own it and are going to carry it through. This is what delivers the value. Our philosophy is that you should develop your strategy. We help by bringing structure, stimulation, analytical rigour and challenge to the process, and where needed, input from external research.

Your own people often have the best understanding of the market and the business itself.  With the right catalyst, they can also be the best source of ideas and options. By involving them throughout, from analysing and evaluating options to making decisions, you build a strategy that your people have a stake in and want to get behind.